LIV Owner David Grutman Launches Groot Hospitality

    David Grutman attends day one of TAO, Beauty + Essex, Avenue + Luchini LA Grand Opening on March 16, 2017 in Los Angeles.

    When you’re a don of Miami nightlife with a couple nightclubs to your name, plus a trendy Japanese restaurant, a donut shop, a coffee house and a plant-based eatery, what else is there to do but gather all your investments under one hospitality group of your own invention?

    David Grutman is exactly one such man. He got his start in the Miami entertainment industry when he opened LIV nightclub on South Beach, a high-end establishment in the famous Fontainebleau hotel. LIV is known worldwide for booking top dance music talent and luring celebrities, and renowned for its weekly Sunday hip-hop party, name dropped by rappers Lil Wayne, Kanye West, Drake and more.

    The entrepreneur expanded his empire with SoBe sister club Story, then broke into the restaurant business with Komodo in Miami’s Brickell neighborhood, followed shortly by OTL coffee house, Planta’s locally-sourced plant-based eatery and Happy Place Donuts. Now, Grutman announces he’ll house all his businesses under the banner of Groot Hospitality.

    “Years ago with MMG, I set out to change traditional marketing,” Grutman says in a press release. “With the launch of Groot Hospitality, we have transitioned from a marketing firm to a lifestyle hospitality collective, owning and operating our venues. We will continue to show our guests out-of-the-box exciting ideas and concepts. Our new company will have something for everyone — I want people dining in my restaurants, drinking at my coffee shops, partying in my clubs and eventually sleeping in my guest rooms.”

    It’s just another bold move by Miami’s king of kings. It’s also only the beginning, as Grutman plans to expand his brand into other cities around the country and the world.

    Source: Billboard.com

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